A billboard is a great way to spread the word about the need for a living donor! Joseph's family worked with Lamar Advertising of Buffalo to share his need. "Joseph likes to golf, loves his grandkids, needs a kidney," the billboard notes. "Make a difference, call ECMC (716) 898-4931." The graphic also includes the URL transplantinfo.com , a website that hosts quick and clear videos about kidney transplantation. People dealing with kidney disease can watch videos like " Can I